A Look at Volkswagen Values

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Volkswagen has put together a new series of videos highlighting the brand’s values. However these aren’t your typical marketing videos, they’re really interesting stories about five of their customers. The values highlighted are performance, design, quality, environment, and safety. We found the first one particularly compelling, Andy (pictured above) embodies performance. He is a triathlete and VW GTI owner, who helps train and guide physically challenged athletes. The way he helps a blind woman compete in a Triathlon is quite amazing, and something we didn’t even realize was possible. You can watch all of the videos and share your own story here: http://why.vw.com/values.

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